Posters in a form of an empty slide frame can be successfully applied to exterior walls, and the cut out in the poster brings into focus the beauty and variety of architectural textures. Posters can also be mounted to become free standing panels that make the strong presence in the city and frame the views of the cityscape.
Leaflets are designed in the same manner, and the cut out logo stimulates the playful use – they become paper toy cameras with which the visitors can “take” very own snapshots of the city, a kind of snapshots that doesn’t get printed on paper, but imprinted in visitors’ memories.
Graphics and typography is simple in order not to distract the focus from what is being observed trough the cut out. They only serve to provide information, not to decorate, beause the real “star of the show” is the architectural environments and textures that are being seen trough.
All the printing is done as an affordable one-color print, and the color of choice is pantone cyan which is abstract enough to make the graphics and posters stand out, being radically different than any color found on local architecture, which makes the posters easily recognizable objects from far away. At the same time, this color matches perfectly any architectural color, because it takes inspiration from the intensely blue Valencian sky.
Project done as a collaboration with bg-studio